7 Brazilian clothing brands that you might be interested in buying when you are in São Paulo.
RENNER
The Renner chain of stores is the largest fashion retailer in Brazil. It was founded in the 1960s in the southern part of the country, in the city of Porto Alegre in Rio Grande do Sul. Its purpose is to delight customers with high-quality products and services at competitive prices, seeking responsible and sustainable fashion. It currently has 600 stores throughout the country and is present in the main shopping malls in the city of São Paulo, offering a wide variety of women’s, men’s and children’s clothing, as well as footwear and perfumery.
RIACHUELO
Riachuelo is committed to making fashion accessible, delivering agility and quality to consumers at fair prices. The brand stands out for its ability to research, develop, and distribute the latest runway and street trends with the speed demanded by today’s world and expected by customers. In addition to prioritizing high-quality products with personality, Riachuelo positions itself as a leading reference in women’s, men’s, and children’s fashion retail, constantly striving to innovate and meet customer expectations.
OSKLEN
Founded in 1989 by Oskar Metsavaht, Osklen‘s collections and projects embody the fusion of art, design, lifestyle, and sustainability. This blend results in clothing that stands out for its unique character, striking a perfect balance between luxury and simplicity.
FARM
Farm is a clothing brand aimed at women, which was founded in Rio de Janeiro in 1997. Inspired by the relaxed atmosphere of Rio and the exuberant nature, its clothes exude style with their colors, prints and Brazilian touch.
That’s why Farm have conquered the world and celebrities such as Sarah Jessica Parker, Anne Hathaway, Salma Hayek, Sofia Vergara and even Taylor Swift.
HERING
Hering is a Brazilian clothing company founded in 1880 by two German immigrant brothers. It is possibly one of the oldest Brazilian clothing brands still in operation. Its headquarters are in the city of Blumenau, in the state of Santa Catarina, in the southern region of Brazil. There are more than 700 stores spread across the country, with products aimed at women, men and children. The Hering brand is known for its basic and comfortable clothing.
MELISSA
Melissa is a Brazilian brand known for its plastic shoes with an irresistible tutti-frutti scent.
The brand’s trajectory is marked by creative partnerships with big names in global fashion, such as Jean-Paul Gaultier, Karl Lagerfeld, Vivienne Westwood, Jeremy Scott, and the Italian sportswear brand Fila, among others.
Breaking through the barriers of the fashion segment, it also has collections created by artists such as Brazilian designers Irmãos Campana and Iranian-British architect Zaha Hadid.
HAVAIANAS
Havaianas flip-flops are an icon of Brazilian culture. They first appeared on the market in 1962 and initially came in only 2 or 3 colors and were considered popular and affordable. However, in the 1990s, the company decided to explore the product’s potential by introducing some innovations, such as new colors and prints, which were very well received by consumers. The flip-flops, which were already known for their comfort and durability, now have a new design and, together with successful marketing, become a sales success in Brazil and cross borders, reaching consumers in several countries.
For those interested, it is very easy to find Havaianas flip-flops. They are available in many clothing and footwear stores, as well as supermarkets. However, it is in the specific Havaianas brand stores where you can find the famous flip-flops in different colors, sizes, models and prints, in addition to finding other products with the Havaianas label, such as clothes, towels and bags.
Havaianas flip-flops are one of our purchase suggestions, which are in the post “Best Souvenirs Ideas”, access here.